Those destinations that do proper planning will
be better positioned for success in the future. Tourism Development
Specialists, Inc. provides not only strategic planning assistance but
will help the destination implement the strategic recommendations.
Strategic Planning
Tourism Funding Service: Searching for available money to fund festivals,
marketing campaigns, supply development, or other tourism
development initiatives.
Destination and project strategic planning: Working
with the CVB, DMO, municipal organization, or tourism supplier/operator
to develop multi-year strategic master plans.
Implementation assistance: Assisting with the implementation
of our strategic recommendations developed during the planning
process.
"Destination
Recalibration": Providing a cost-effective
way for small to mid-sized destinations to enlist the help of
Specialists in the strategic planning process.
Proactive crisis contingency: Planning properly in
advance for a wide array of crises, which could arise at any
time, is vital for a destination to survive in volatile travel
markets.
Destination advocacy: Working with destination leaders
or private operators, we can assist with writing and presenting
reports or presentations to the state legislature or city council.
This can result in increased funding for marketing and operations,
development incentives, or research actions.
Policy development assistance: Helping state or local
tourism offices formulate tourism policy by addressing tax issues,
funding initiatives, and organizational effectiveness, among
other factors.
Philosophy, vision, and mission crafting: Developing the
most appropriate philosophy, vision, and mission for the destination
with the input of all stakeholders.
Economic and social impact assessments: Analyzing the positive
and negative impacts of tourism in terms of economic and social concerns.
Organizational planning and design: Streamlining the operations
of a tourism office in order to provide the most cost effective and
efficient service to visitors.
Tourism
Speakers' Bureau: Offering high-caliber speakers with pertinent
and interesting tourism-related topics, which are important to tourism
organizations.
Demand Development
Demand development is simply marketing. The demand development services
we provide are elements of a successful marketing plan or demand creation
initiative for the destination.
Marketing research and industry analysis: Designing, gathering,
analyzing, and reporting information that may be used to solve the destination's
marketing problems or answer specific research questions.
Image and brand renewal: Identifying, through marketing research,
critical issues that can help a destination improve its image and brand.
Transportation and way-finding assessments: Analyzing the
signage and transportation routes throughout the destination to ensure
ease of access for visitors.
Niche market development: (eco, "black spots", marine,
cultural, historical, or heritage) Cultivating niche markets in a destination
to increase the overall appeal for potential visitors.
Supply Development
For the destination to be truly successful, the appropriate quantity
and quality of supply components must be in place. Supply components
include tourism infrastructure, labor supply, festivals, and other events
that draw tourists to the area.
Infrastructure and capital investment recruitment: Locating
capable and interested real estate developers and investors to build
and fund appropriate destination supply components.
Human resource training needs assessment: Auditing the state
of the labor supply to determine the training needs of those providing
services to visitors and making recommendations for improvements.
Festival and event planning: Organizing existing, or developing
new festivals and special events, which can significantly impact tourism
in a region.
Sports and film development: Recruiting sporting events and
films to the state or local area that will draw tourists and give the
area new exposure.
Other Services
The Specialists can make referrals to qualified consultants who specialize
in the following areas at the property level: Concept development; feasibility,
market studies, and valuations; mortgage, real estate and business brokerage;
interim and long-term management; asset management; public relations;
architectural and interior design; operational and management performance
reviews; litigation support; development/renovation planning and execution;
food facilities planning; technology design; and mystery shopping.
Tourism Development Specialists, Inc.
• 541 Tenth Street NW, #315 • Atlanta, Georgia
30318
Phone: 404-822-9358 • Fax: 404-806-6152
Associated with Cayuga Hospitality Advisors An International Network of Executives Counseling the Hotel, Resort,
Club, Casino & Foodservice Industries